Murray Fredericks, renowned adventurer and photographer, has once again ventured out into one of Australia’s challenging environments to photograph the natural matt surfaces that best match COLORBOND® steel Matt.
This new piece, created by filmmaker Brendan Fletcher, follows Murray to the isolated, desolate, yet hauntingly beautiful salt flats of Lake Gairdner in South Australia. The advertisement will showcase Murray’s iconic landscape photography in parallel with his images of a roof clad in COLORBOND® steel Surfmist® Matt.
The Surmist® Matt roof used in the commercial, is on the beautiful home recently renovated and sold by Kyal and Kara on the NSW Central Coast.
BlueScope Steel’s Manager of Marketing and Market Development, Lisa Dent, says,
‘Like COLORBOND® steel, Murray Fredericks has a unique connection and relationship with the harsh yet beautiful Australian landscape. Murray’s credentials as both a landscape and architectural photographer make him ideal to capture the light diffusing qualities of COLORBOND® steel Matt.’
Watch the commercial: