Jason Wu’s new GREYOUT Pantone at the New York Fashion Week.

This artist/fashion designer now has his own Pantone shades.

Remember when people used to paint the town red? Forget that. The latest collection of GREY by Jason Wu was inspired by his favourite grey tee, something so easy and effortless. Wu partnered with Pantone to paint the Cadillac House on Hudson St. entirely grey during the New York Fashion Week. “I think grey is such a sophisticated colour, and I have always loved its calming quality,” the designer told Architectural Digest.

The installation that opened from September 12th through to September 24th was an amalgamation between the designer and other creatives that he admires. Such relationships allowed Wu to call his friends from brands such as Edie Parker and Jennifer Fisher to design custom pieces in his signature Pantone shades. As a result of this, there will also be unique capsule collections with brands that we all love and use like Moleskine, Sharpie, Moshi and LeSportsac. Items from these collections include limited-edition backpacks, jewellery, headphones, nail polish, cutting boards and more that were exclusively available to be purchased at GREYOUT during the event.

“I love that the entire space feels so warm and inclusive; there is a great energy between the interactive installations to all the special events that we are hosting throughout the week—it’s exciting to see how much people are enjoying it,” said Wu.

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